Taste Festivals have been created and launched by Brand Events Ltd, a London- based events company that specialises in consumer experiences. With the launch of the Taste Festivals concept and brand outside of the UK, Brand Events is seeking franchisees to further develop the format globally. If you are interested in the lucrative opportunity of hosting a Taste Festival in your city, please email Brand Events at: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or visit www.tastefestivals.com

THE HISTORY OF TASTE FESTIVALS

September 2004: The first Taste of London event took place at Somerset House. 26 restaurants and 14,000 people enjoyed the experience.

June 2005: Taste of London moved to Regent’s Park with 36 restaurants attracting 24,000 visitors.

June/July 2006: Taste of Birmingham and Taste of Dublin were launched – both were successful and proved that the concept could be taken to cities that have a thriving restaurant scene. Taste of London by now had grown to 42 restaurants and 34,000 visitors.

August 2006: 50% of the UK Taste Festivals was sold to Channel 4 who promoted the events via their food related programmes and incorporated live event features from their well known programmes, including the F-Word with Gordon Ramsay and The River Cottage, into the UK series of Taste Festivals. The involvement of Channel 4 demonstrated the huge enthusiasm of mainstream media for the subject and format of the event.

June/July 2007: In 2007 the UK events attracted 130,000 visitors and ran as a series of five festivals held in Edinburgh (launch), Dublin, London, Bath (launch) and Birmingham respectively over consecutive weekends.

September 2007: The Taste concept spreads its wings internationally and Taste of Jo’burg enjoyed a successful launch in South Africa 

2010: Will see Taste Festivals taking place in Dubai, Cape Town, Amsterdam, Auckland, Melbourne, Sydney...